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by Young J. Joo

by Duk Bin Jun

New-Product Forecasting Research with Focus on Diffusion Modeling

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Growth-cycle decomposition diffusion model

Authors:

Young J. Joo

Duk Bin Jun
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Year:1996
Paper in Journal: Marketing Letters
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NPF Subjects:

decomposition
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Joo, Young J., Duk Bin Jun. 1996. Growth-cycle decomposition diffusion model. Marketing Letters 7, 3 207-214.
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