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by Gary L. Lilien

by Eunsang Yoon

New-Product Forecasting Research with Focus on Diffusion Modeling

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The timing of competitive market entry: an exploratory study of new industrial products

Authors:

Gary L. Lilien

Eunsang Yoon
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Year:1990
Paper in Journal: Management Science
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Lilien, Gary L., Eunsang Yoon. 1990. The timing of competitive market entry: an exploratory study of new industrial products. Management Science 36, 5 568-585.
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