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by Ian Tonks

New-Product Forecasting Research with Focus on Diffusion Modeling

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The demand for information and the diffusion of a new product

Authors:

Ian Tonks
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Year:1986
Paper in Journal: International Journal of Industrial Organization
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Form:
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Subjects:

word of mouth, social contagion and social networks
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Empirical Case:

Empirical cases not yet analyzed
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Link to Pub:

Tonks, Ian. 1986. The demand for information and the diffusion of a new product. International Journal of Industrial Organization 4 397-408.
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