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New-Product Forecasting Research with Focus on Diffusion Modeling

Authors:	Ronald S. Burt
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Year:	1987
Paper in Journal:	American Journal of Sociology
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NPF Subjects:	word of mouth, social contagion and social networks
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Empirical Case:	Tetracycline \| Four Illinois Cities Monthly Adopters by Physicians \| Technical Report no. TR3, The Medical Innovation Network Data. Columbia University's Center for the Social Sciences.
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Link to Pub:	Burt, Ronald S. 1987. Social contagion and innovation: cohesion versus structural equivalence. American Journal of Sociology 92 1287-1335.
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