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by Frank M. Bass

New-Product Forecasting Research with Focus on Diffusion Modeling

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A dynamic model of market share and sales behavior

Authors:

Frank M. Bass
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Year:1963
Paper in Proceedings: Winter Conference American Marketing Association 1963, Chicago, IL.
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Empirical cases not yet analyzed
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Link to Pub:

Bass, Frank M.. 1963. A dynamic model of market share and sales behavior. Winter Conference American Marketing Association 1963, Chicago, IL..
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