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by Barak Libai

by Eitan Muller

New-Product Forecasting Research with Focus on Diffusion Modeling

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The value of opinion leaders in the diffusion of innovations

Authors:

Barak Libai

Eitan Muller
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
___________
Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Libai, Barak, Eitan Muller. 2008. The value of opinion leaders in the diffusion of innovations. Conference Presentation.
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