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by Ashish Sood

by Gareth James

by Gerard J. Tellis

New-Product Forecasting Research with Focus on Diffusion Modeling

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A new model for forecasting market penetration of new products

Authors:

Ashish Sood

Gareth James

Gerard J. Tellis
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Sood, Ashish, Gareth James, Gerard J. Tellis. 2008. A new model for forecasting market penetration of new products. Conference Presentation.
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