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by Donald R. Lehmann

by Andrew Stephen

New-Product Forecasting Research with Focus on Diffusion Modeling

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A multi-stage model of word-of-mouth and its impact on attitudes and purchasing behaviors

Authors:

Donald R. Lehmann

Andrew Stephen
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Lehmann, Donald R., Andrew Stephen. 2008. A multi-stage model of word-of-mouth and its impact on attitudes and purchasing behaviors. Conference Presentation.
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