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Optimal heterophily and the impact of word-of-mouth


Authors:

Hikaru Yamamoto

Shinji Morioka

Satoshi Nishida

Shigetaka Yamakawa

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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed

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Empirical Case:

Unknown: publication not available at this time

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Link to Pub:

Yamamoto, Hikaru, Shinji Morioka, Satoshi Nishida, Shigetaka Yamakawa. 2008. Optimal heterophily and the impact of word-of-mouth. Conference Presentation.

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