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by Anja Lambrecht

by Katja Seim

by Catherine Tucker

New-Product Forecasting Research with Focus on Diffusion Modeling

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Stuck in the adoption funnel: the effect of delays in the adoption process on ultimate adoption

Authors:

Anja Lambrecht

Katja Seim

Catherine Tucker
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Lambrecht, Anja, Katja Seim, Catherine Tucker. 2008. Stuck in the adoption funnel: the effect of delays in the adoption process on ultimate adoption. Conference Presentation.
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