Authors:	Jonathan A. Lee
	Pradeep K. Chintagunta
	Jeanie Han
	C. Whan Park
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Year:	2008
Conference Presentation:	2008 INFORMS Marketing Science Conference
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Form:
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Subjects:	not yet indexed
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Empirical Case:	Unknown: publication not available at this time
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Link to Pub:	Lee, Jonathan A., Pradeep K. Chintagunta, Jeanie Han, C. Whan Park. 2008. Inferring initial penetration with attitudinal tracking: a study of opening weekend Box office. Conference Presentation.
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