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by Sriram Venkataraman

by Pradeep K. Chintagunta

New-Product Forecasting Research with Focus on Diffusion Modeling

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Investigating the role of local market and exhibitor characteristics on box-office performance

Authors:

Sriram Venkataraman

Pradeep K. Chintagunta
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Venkataraman, Sriram, Pradeep K. Chintagunta. 2008. Investigating the role of local market and exhibitor characteristics on box-office performance. Conference Presentation.
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