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by Yubo Chen

by Jinhong Xie

New-Product Forecasting Research with Focus on Diffusion Modeling

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Managing online social interactions: sales impacts of observational learning vs word-of-mouth

Authors:

Yubo Chen

Jinhong Xie
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Chen, Yubo, Jinhong Xie. 2008. Managing online social interactions: sales impacts of observational learning vs word-of-mouth. Conference Presentation.
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