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by Iris Gorodesky

by Yoav Ganzach

New-Product Forecasting Research with Focus on Diffusion Modeling

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Cognitive, affective, and behavioral reactions of consumers to online word-of-mouth

Authors:

Iris Gorodesky

Yoav Ganzach
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Gorodesky, Iris, Yoav Ganzach. 2008. Cognitive, affective, and behavioral reactions of consumers to online word-of-mouth. Conference Presentation.
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