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by Melanie Dempsey

by Jason Y. C. Ho

New-Product Forecasting Research with Focus on Diffusion Modeling

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Most emailed news: viral characteristics of text-based online content

Authors:

Melanie Dempsey

Jason Y. C. Ho
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
___________
Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Dempsey, Melanie, Jason Y. C. Ho. 2008. Most emailed news: viral characteristics of text-based online content. Conference Presentation.
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