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by Moon Young Kang

by Neeraj Arora

by David Schweidel

New-Product Forecasting Research with Focus on Diffusion Modeling

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Modeling the impact of advertising on event ticket sales

Authors:

Moon Young Kang

Neeraj Arora

David Schweidel
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Kang, Moon Young, Neeraj Arora, David Schweidel. 2008. Modeling the impact of advertising on event ticket sales. Conference Presentation.
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