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by Yong Liu

by Enping Shirley Mai

by Jun Yang

New-Product Forecasting Research with Focus on Diffusion Modeling

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Network externality and consumer evaluation of new products: evidence from online gaming industry

Authors:

Yong Liu

Enping Shirley Mai

Jun Yang
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Liu, Yong, Enping Shirley Mai, Jun Yang. 2008. Network externality and consumer evaluation of new products: evidence from online gaming industry. Conference Presentation.
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