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by Gerard J. Tellis

by Deepa Chandrasekaran

New-Product Forecasting Research with Focus on Diffusion Modeling

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Catch-Up, leapfrogging, and globalization: dynamics of new product adoption across nations

Authors:

Gerard J. Tellis

Deepa Chandrasekaran
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Tellis, Gerard J., Deepa Chandrasekaran. 2008. Catch-Up, leapfrogging, and globalization: dynamics of new product adoption across nations. Conference Presentation.
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