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by Xia Liu

by Yong Liu

by Tridib Mazumdar

New-Product Forecasting Research with Focus on Diffusion Modeling

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Sources and implications of stardom: a study of star power in the motion picture industry

Authors:

Xia Liu

Yong Liu

Tridib Mazumdar
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Liu, Xia, Yong Liu, Tridib Mazumdar. 2008. Sources and implications of stardom: a study of star power in the motion picture industry. Conference Presentation.
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