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by Reo Song

by Sanjay Jain

by Venkatesh Shankar

New-Product Forecasting Research with Focus on Diffusion Modeling

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Timing of new products introduction into foreign markets: an empirical analysis of Hollywood movies


Authors:

Reo Song

Sanjay Jain

Venkatesh Shankar

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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed

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Empirical Case:

Unknown: publication not available at this time

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Link to Pub:

Song, Reo, Sanjay Jain, Venkatesh Shankar. 2008. Timing of new products introduction into foreign markets: an empirical analysis of Hollywood movies. Conference Presentation.

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