Home
Login
Register

Next Publication

by Type, Year and Author

by Amit Joshi

by Huifang Mao

New-Product Forecasting Research with Focus on Diffusion Modeling

Home

Author Index

Keyword Index

Chronological Index

Pub Type Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Category

Cases by Data Source

Cases with Data Here

Generations with Data Here

©2008
Bass's Basement
Research Institute

Sitemap

 

  

Adapting to succeed: leveraging the brand equity of bestsellers to succeed at the Box office

Authors:

Amit Joshi

Huifang Mao
___________
Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
___________
Form:
___________
Subjects:

not yet indexed
___________
Empirical Case:

Unknown: publication not available at this time
___________
Link to Pub:

Joshi, Amit, Huifang Mao. 2008. Adapting to succeed: leveraging the brand equity of bestsellers to succeed at the Box office. Conference Presentation.
___________

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Add a Note