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by Thanh Tran

by Ramarao Desiraju

by Axel Stock

New-Product Forecasting Research with Focus on Diffusion Modeling

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New product introduction strategies of asymmetric competitors

Authors:

Thanh Tran

Ramarao Desiraju

Axel Stock
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Tran, Thanh, Ramarao Desiraju, Axel Stock. 2008. New product introduction strategies of asymmetric competitors. Conference Presentation.
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