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by Douglas L. MacLachlan

by Edwin Love

by Joo Heon Park

New-Product Forecasting Research with Focus on Diffusion Modeling

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How should companies price new products when customers are unsure about their willingness to pay?


Authors:

Douglas L. MacLachlan

Edwin Love

Joo Heon Park

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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Citation:

MacLachlan, Douglas L., Edwin Love, Joo Heon Park. 2008. How should companies price new products when customers are unsure about their willingness to pay?. Conference Presentation.

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