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by Guillermo Armelini

by Jorge Gonzalez

by Julian Villanueva

New-Product Forecasting Research with Focus on Diffusion Modeling

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How the interplay between advertising, media coverage and word of mouth affect supply and demand of motion pictures?


Authors:

Guillermo Armelini

Jorge Gonzalez

Julian Villanueva

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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed

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Empirical Case:

Unknown: publication not available at this time

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Link to Pub:

Armelini, Guillermo, Jorge Gonzalez, Julian Villanueva. 2008. How the interplay between advertising, media coverage and word of mouth affect supply and demand of motion pictures?. Conference Presentation.

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