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by Jiali Ding

by Guoqun Fu

by Raghu Iyengar

by John Zhang

New-Product Forecasting Research with Focus on Diffusion Modeling

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Identify the influentials and imitators in fashion contagion using scanner data

Authors:

Jiali Ding

Guoqun Fu

Raghu Iyengar

John Zhang
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
___________
Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Ding, Jiali, Guoqun Fu, Raghu Iyengar, John Zhang. 2008. Identify the influentials and imitators in fashion contagion using scanner data. Conference Presentation.
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