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by Taesun Kim

by Frank M. Bass

by Portia Isaacson Bass

New-Product Forecasting Research with Focus on Diffusion Modeling

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The exploration of systematic change in Bass model parameters using hierarchical Bayes modeling

Authors:

Taesun Kim

Frank M. Bass

Portia Isaacson Bass
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Kim, Taesun, Frank M. Bass, Portia Isaacson Bass. 2008. The exploration of systematic change in Bass model parameters using hierarchical Bayes modeling. Conference Presentation.
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