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by Kerstin Reimer

by Oliver J. Rutz

New-Product Forecasting Research with Focus on Diffusion Modeling

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The impact of advertising and promotion on customer spending in the media download industry

Authors:

Kerstin Reimer

Oliver J. Rutz
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Reimer, Kerstin, Oliver J. Rutz. 2008. The impact of advertising and promotion on customer spending in the media download industry. Conference Presentation.
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