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by Makoto Mizuno

New-Product Forecasting Research with Focus on Diffusion Modeling

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When word-of-mouth marketing works: an agent-based simulation approach

Authors:

Makoto Mizuno
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Mizuno, Makoto. 2008. When word-of-mouth marketing works: an agent-based simulation approach. Conference Presentation.
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