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by Cindy M.Y. Chung

by Boon C. Lim

New-Product Forecasting Research with Focus on Diffusion Modeling

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The impact of positive word-of-mouth communication on post-purchase attitude

Authors:

Cindy M.Y. Chung

Boon C. Lim
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Chung, Cindy M.Y., Boon C. Lim. 2008. The impact of positive word-of-mouth communication on post-purchase attitude. Conference Presentation.
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