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by Shantanu Dutta

by Seema Pai

New-Product Forecasting Research with Focus on Diffusion Modeling

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©2008
Bass's Basement
Research Institute

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Managing new product preannouncements: who, what & where?

Authors:

Shantanu Dutta

Seema Pai
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Year:2008
Conference Presentation: 2008 INFORMS Marketing Science Conference
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Form:
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Subjects:

not yet indexed
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Empirical Case:

Unknown: publication not available at this time
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Link to Pub:

Dutta, Shantanu, Seema Pai. 2008. Managing new product preannouncements: who, what & where?. Conference Presentation.
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