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by Ely Dahan

by John R. Hauser

New-Product Forecasting Research with Focus on Diffusion Modeling

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The virtual customer

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Authors:

Ely Dahan

John R. Hauser
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Year:2002
Paper in Journal: Journal of Product Innovation Management
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Subjects:
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Empirical Case: None
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Link to Pub:

Dahan, Ely, John R. Hauser. 2002. The virtual customer. Journal of Product Innovation Management 19 (5) 332-354.
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