Product management: new product development and launching
| Authors: |
Ely Dahan |
|
John R. Hauser |
| ___________ |
| Year: | 2003 |
| Paper in Book: |
Handbook of Marketing |
| ___________ |
| NPF Subjects: |
product management |
| ___________ |
| Empirical Cases: |
Empirical cases not yet indexed |
| ___________ |
| Link to Pub: |
Dahan, Ely, John R. Hauser. 2003. Product management: new product development and launching. In Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press. |
| ___________ |
|
| |
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