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by John R. Hauser

by Glen L. Urban

New-Product Forecasting Research with Focus on Diffusion Modeling

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A normative methodology for modeling consumer response to  innovation

not yet indexed
Authors:

John R. Hauser

Glen L. Urban
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Year:1977
Paper in Journal: Operations Research
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Subjects:
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Empirical Case: None
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Link to Pub:

Hauser, John R., Glen L. Urban. 1977. A normative methodology for modeling consumer response to  innovation. Operations Research 25, 4 579-619.
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