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by John R. Hauser

by Kenneth J. Wisniewski

New-Product Forecasting Research with Focus on Diffusion Modeling

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Application predictive test, and strategy implications of a  dynamic model of consumer response

not yet indexed
Authors:

John R. Hauser

Kenneth J. Wisniewski
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Year:1982
Paper in Journal: Marketing Science
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Subjects:
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Empirical Case: None
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Link to Pub:

Hauser, John R., Kenneth J. Wisniewski. 1982. Application predictive test, and strategy implications of a  dynamic model of consumer response. Marketing Science 1, 2 143-179.
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