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by John R. Hauser

by Kenneth J. Wisniewski

New-Product Forecasting Research with Focus on Diffusion Modeling

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Dynamic analysis of consumer response to marketing  strategies

not yet indexed
Authors:

John R. Hauser

Kenneth J. Wisniewski
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Year:1982
Paper in Journal: Management Science
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Subjects:
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Empirical Case: None
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Link to Pub:

Hauser, John R., Kenneth J. Wisniewski. 1982. Dynamic analysis of consumer response to marketing  strategies. Management Science 28, 5 455-486.
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