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by John R. Hauser

by Steven P. Gaskin

New-Product Forecasting Research with Focus on Diffusion Modeling

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Application of the Defender consumer model

not yet indexed
Authors:

John R. Hauser

Steven P. Gaskin
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Year:1984
Paper in Journal: Marketing Science
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Subjects:
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Empirical Case: None
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Link to Pub:

Hauser, John R., Steven P. Gaskin. 1984. Application of the Defender consumer model. Marketing Science 3, 4 327-351.
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