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by Glen L. Urban

by John R. Hauser

by John H. Roberts

New-Product Forecasting Research with Focus on Diffusion Modeling

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Prelaunch forecasting of new automobiles: models and implementation

Authors:

Glen L. Urban

John R. Hauser

John H. Roberts
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Year:1990
Paper in Journal: Management Science
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NPF Subjects:

automobile market

forecasting, prelaunch
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Empirical Case: None
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Link to Pub:

Urban, Glen L., John R. Hauser, John H. Roberts. 1990. Prelaunch forecasting of new automobiles: models and implementation. Management Science 36, 4 401-421.
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