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by Shawndra Hill

by Foster Provost

by Chris Volinsky

New-Product Forecasting Research with Focus on Diffusion Modeling

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Network-based marketing: identifying likely adopters via consumer networks

Authors:

Shawndra Hill

Foster Provost

Chris Volinsky
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Year:2006
Paper in Journal: Statistical Science
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NPF Subjects:

word of mouth, social contagion and social networks
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Empirical Case: None
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Link to Pub:

Hill, Shawndra, Foster Provost, Chris Volinsky. 2006. Network-based marketing: identifying likely adopters via consumer networks. Statistical Science 2 256–276.
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