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by Thomas W. Valente

by Rebecca L. Davis

New-Product Forecasting Research with Focus on Diffusion Modeling

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Accelerating the diffusion of innovations using opinion leaders

not yet indexed
Authors:

Thomas W. Valente

Rebecca L. Davis
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Year:1999
Paper in Journal: Annals of the American Academy of Political and Social Science
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Subjects:
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Valente, Thomas W., Rebecca L. Davis. 1999. Accelerating the diffusion of innovations using opinion leaders. Annals of the American Academy of Political and Social Science 566, 1 55-67.
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